This time of year, we hear from many hospitals around the country who need more and/or better equipment for their neonatal intensive care unit (NICU).  Most of the hospitals seeking grants already have some state-of-the-art equipment, but due to the volume of premature births they are managing, it’s not enough. Ask any doctor, nurse, or … Continued

John Cena Stars In PSA For Brave Beginnings And Exhibitors’ Campaign To Aid Premature Babies

    by David Robb January 10, 2019 2:09 PM   EXCLUSIVE: John Cena, the actor and pro wrestling champion, will be appearing on theater screens all across the country this summer in a 30-second PSA urging movie-goers to support the work of Brave Beginnings, an initiative of the Will Rogers Motion Picture Pioneers Foundation that’s helped … Continued

Marley Shelton Stars in Latest PSA from Brave Beginnings

Marley Shelton stars in latest public service announcement!     We are proud to have Marley Shelton star in our latest public service announcement for Brave Beginnings. The spot features REAL preemies experiencing REAL firsts! Marley is known for her roles as Wendy Peffercorn in The Sandlot, Kristin in Never Been Kissed and Margaret Henderson … Continued

Denise Richards Joins 2018 Theatrical PSA Campaign

DENISE RICHARDS JOINS WILL ROGERS INSTITUTE’S 2018 THEATRICAL PSA CAMPAIGN   Longtime prestigious fundraising campaign will play in movie theaters nationwide and focus on Brave Beginnings, a program that funds vital neonatal equipment to U.S. hospitals. LOS ANGELES, June 22, 2018 /PRNewswire – The Will Rogers Motion Picture Pioneers Foundation (WRMPPF), the operating organization for the … Continued

Prematurity Awareness Month Wrap-Up

November’s Prematurity Awareness Month was a busy time for us here at Brave Beginnings, and we are so grateful to all of you who continue to help us raise awareness of preterm birth. This year’s Theatrical Fundraising Spokesperson, Liam Hemsworth, started off the month with a feature in the “Cause&Effect” section of the November issue … Continued

Thanks for Your Support this September!

As Neonatal Intensive Care Awareness (NICA) month comes to a close, those of us at Brave Beginnings would like to thank all of you who have shown your support for families spending time in the neonatal intensive care unit, along with the health professionals who care for them. The month opened with our latest Public … Continued

Brave Beginnings Visits Helen DeVos Children’s Hospital

At Brave Beginnings, our mission is to provide hospitals and their neonatal intensive care units with state-of-the-art technology that saves the lives of preemies. Today, we’re profiling one hospital we visited that was in dire need of this kind of essential technology: Helen DeVos Children’s Hospital. Helen DeVos Children’s Hospital, located in Grand Rapids, Michigan … Continued