Marley Shelton stars in latest public service announcement!     We are proud to have Marley Shelton star in our latest public service announcement for Brave Beginnings. The spot features REAL preemies experiencing REAL firsts! Marley is known for her roles as Wendy Peffercorn in The Sandlot, Kristin in Never Been Kissed and Margaret Henderson … Continued

Denise Richards Joins 2018 Theatrical PSA Campaign

DENISE RICHARDS JOINS WILL ROGERS INSTITUTE’S 2018 THEATRICAL PSA CAMPAIGN   Longtime prestigious fundraising campaign will play in movie theaters nationwide and focus on Brave Beginnings, a program that funds vital neonatal equipment to U.S. hospitals. LOS ANGELES, June 22, 2018 /PRNewswire – The Will Rogers Motion Picture Pioneers Foundation (WRMPPF), the operating organization for the … Continued

Prematurity Awareness Month Wrap-Up

November’s Prematurity Awareness Month was a busy time for us here at Brave Beginnings, and we are so grateful to all of you who continue to help us raise awareness of preterm birth. This year’s Theatrical Fundraising Spokesperson, Liam Hemsworth, started off the month with a feature in the “Cause&Effect” section of the November issue … Continued

Thanks for Your Support this September!

As Neonatal Intensive Care Awareness (NICA) month comes to a close, those of us at Brave Beginnings would like to thank all of you who have shown your support for families spending time in the neonatal intensive care unit, along with the health professionals who care for them. The month opened with our latest Public … Continued

Brave Beginnings Visits Helen DeVos Children’s Hospital

At Brave Beginnings, our mission is to provide hospitals and their neonatal intensive care units with state-of-the-art technology that saves the lives of preemies. Today, we’re profiling one hospital we visited that was in dire need of this kind of essential technology: Helen DeVos Children’s Hospital. Helen DeVos Children’s Hospital, located in Grand Rapids, Michigan … Continued

Brave Beginnings’ Spokesperson Liam Hemsworth’s Appears on Good Morning America

As you all know, Liam Hemsworth was recently named the 2016 Theatrical Fundraising Spokesperson for Brave Beginnings. Hemsworth stars in a thirty second public service announcement that will appear before movies on more than 4,000 theater screens nationwide. Surrounded by a diverse group of children born prematurely ranging from infancy to age 10, Hemsworth tells … Continued

Liam Hemsworth Tapped As Spokesman For Brave Beginnings

  LOS ANGELES (April 12, 2016) – Liam Hemsworth has been named the 2016 Theatrical Fundraising Spokesperson for Brave Beginnings, an initiative of the Will Rogers Motion Picture Pioneers Foundation (WRMPPF). The program works to improve the lives of premature babies by providing hospitals with grants for purchasing life-saving neonatal equipment and supporting critical care … Continued